SAMPLE — REPLACE
BACKWOODS GOT HIT.
Claimed
Backwoods sells travel bidet gear to people who spend their weekends off-grid, but the ad account leaned on flat pack shots that never explained the swap. We saw a category built on hesitation and built six statics that make the upgrade obvious: a simple swap, a big difference. No TP, no worries.
THE SET.
Six statics, sequenced across formats and placements. Hero to suite to lifestyle.
Making-of
The whole category hides behind clinical stock. We went the other way: warm field light, a pack sitting on damp granite, the product framed like trail gear instead of a medical device. The hero leads with the swap itself so the value lands before a single word is read.
Copy stayed terse and plain-spoken: "A Simple Swap, A Big Difference" and "No TP, No Worries" carry the whole objection-handling job. The suite shot proves it's a system, not a gimmick, and the lifestyle frame sells the quiet confidence of never being caught unprepared in the backcountry.
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